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                Today is 2022-1-29, Welcome to the web Anhui Dinghui toys Co., LTD Website: dinghuitoys.com

                Industry News

                Chinese toy industry challenges and trends

                Font Size: [Big][Mid][Small] 2014-9-1    Views: 1416    

                  Development stage, the Chinese toy enterprises generally face serious challenges in five areas:

                  A toy product safety laws, regulations and standards more stringent, so that toy companies rising production costs, improve quality control, testing and certification costs increase and duplicate spending.

                  2, in addition to Europe and the United States by improving the legal and regulatory requirements set technical barriers to trade, some developing countries are also set by the export quotas, import licenses, etc. trade barriers, restrictions on Chinese toy imports.

                  3, from a macro trend, China China's labor costs in the long term will continue to rise, given the labor-intensive toy companies a great deal of cost pressures.

                  4, toy design and quality control personnel toys severely restricted private ownership of enterprises to improve product quality and stability, independent R & D and innovation, thus affecting the entire industry to improve the effectiveness of core pace, the export business staff shortages are making the toy business market promotion and sales less effective.

                  5, the domestic market needs to break the bottleneck of toy sales, toy companies can not passively wait for the market matures, but the whole industry should work together to educate consumers educational toys and promote their brands.

                  The future development of China's toy industry presents five major trends:

                  According to the current development status of China's toy industry, toy industry from abroad and related industries tuxedo course, the Chinese toy industry may show trends over the next five years: one, the development of the industry into the era of meager profit, unemployed more competitive, toys product updates will be faster and faster, toys, consumer cycle is getting shorter; 2, the combined effect of brand enhancement, policy resources, channel resources, social resources and other large enterprises will continue to move closer; 3, the toy business development direction of the difference and professional development division to miniaturization; 4, a variety of commercial activities exist, specialized sales growth will break; 5 to anime as a cultural connotation, science and technology as technical means, manifested in the form of toy industry alliance will become an inevitable trend .

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